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Leadership

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Tori Ferrante

PRESIDENT & CEO
Tori has over 30 years of experience in domestic and international moving. In addition to his leadership role for Crown, he also functions as the head of the International Division for Armstrong. He is a director of the U.S. Section of FIDI, the president of OMNI and is very active in the ERC and other industry associations.

Cynthia Allen

VICE PRESIDENT DOMESTIC
Cynthia has been with Crown since 1986. She is responsible for customer service training and manages the service delivery team for the company. She has served on the boards of several philanthropic organizations in the community and brings a high level of customer service excellence to Crown.

Tina Borba

VICE PRESIDENT INTERNATIONAL
Responsible for International operations and managing the service delivery team for the international division, Tina has been with Crown since 1987. A graduate of the FIDI academy, she has traveled the world extensively for the company and is very familiar with Crown’s global agency network.

John Pluth

CFO
When he joined Crown in 2013 as Controller, John already had over 25 years of accounting experience. He was promoted to CFO in 2016 and now, in addition to managing the accounting team, he has primary responsibility for managing Crown’s finances, including financial planning, management of financial risks, record-keeping and financial reporting.

Oscar Franco

GENERAL MANAGER SOUTHERN CALIFORNIA DIVISION 
Oscar has been with Crown and in the industry for over 10 years. He is forklift certified, fluent in Spanish and has held various management positions at Crown. He has considerable industry knowledge and enjoys the constant challenges this industry provides. He is responsible for every aspect of the Southern California Division of Crown.

Jaime Rios

OPERATIONS MANAGER,  SACRAMENTO BRANCH
Jaime joined Crown in 2013. He is a 20 year veteran of the moving industry and has a broad knowledge-base. Prior to his promotion to Operations Manager, he had years of warehouse and project management experience. As Operations Manager of the Sacramento Branch, Jaime is responsible for every aspect of that division.

Abner Mendoza

DIRECTOR OF OPERATIONS – SAN FRANCISCO BAY AREA
Abner started working at Crown in 2000. As Director of Operations, he is responsible for the oversight of the Union City warehouse and staff. Prior to his promotion, he was a project manager/lead installer and had over a decade of field experience. A love of variety makes him a perfect fit for the rigorous job of running such a dynamic Division.